Deft is a jewelry brand that embodies timeless elegance with a modern twist, designed to inspire confidence and individuality. Each piece is meticulously crafted to exude sophistication while carrying a playful edge. The brand’s identity is rooted in simplicity, refinement, and a touch of boldness.

The logo serves as the cornerstone of Deft’s branding, minimal yet distinctive. The subtle curve in the letter ‘t’ is intentionally shaped like a hook, symbolizing the brand’s craftsmanship and attention to detail. This visual identity extends seamlessly across packaging, stationery, social media, and advertisements, creating a cohesive and memorable presence.

SKILLS USED: Branding, Visual Identity, Packaging Design, Advertising, Social Media Design

Process