This project is a typographic exploration that deconstructs the hierarchy, structure, and readability of visual communication. Using the Campbell’s Chicken Noodle Soup label, the text was categorized from most to least important and systematically arranged into quadrants. Through experimental layouts and design constraints, this project reimagines how typography shapes perception, emphasis, and meaning, transforming everyday text into a dynamic visual experience.

SKILLS: Typography, Visual Communication, Layout & Composition, Information Design

Process